Bhikhabhai Group which is one of Fiji’s largest manufacturers of sweets and savories has managed to venture into the Samoa and New Zealand markets after listing its products with Investment Fiji for scope in different export markets.
Bhikhabhai Group Executive Director Viraaj Lad has expressed his gratitude to Investment Fiji for its steadfast efforts in taking the 90-year-old brand overseas.
Lad says they have been doing exceptionally well in the local market since its establishment in the late 1920s.
He adds they marketed their products via online marketing with Investment Fiji and got approached by a New Zealand distributor and since September last year they have sent two shipments.
Bhikhabhai Group which has invested over $5.9 million in the last decade in Fiji is now on the verge of launching some of its new products.
They employ over eighty staff in five different shops across Fiji and specializes in premium Indian sweets and snacks.
Meanwhile, Investment Fiji Acting Chief Executive Officer Kamal Chetty says helping local businesses to expand to other parts of the world is one of their key strategic goals and they are fully committed towards it.
